Core by Mass Fidelity

High Performance Bluetooth Speaker


The Core Smart Sound System packs an array of five audio drivers, creating an incredibly wide “holographic” sound stage. The design speaks to simplicity in use and power in performance.

Concept Direction


Mass Fidelity came to Gibson Product Design asking for a vintage look, inspired by the classic Shure 55 microphone. The Relay was Mass Fidelity’s only product to date, a high end bluetooth stereo adapter with a housing made from a block of machined aluminum.

Concept Refinement


mass fidelity core speaker

The Core Speaker is designed with crisp, purposeful surfaces. A high gloss top surface with minimal user controls sits atop a grille cloth body and a polished aluminum base, giving the Core a sophisticated modern look.

Detail Development


USER INTERFACE DESIGN

COLOUR, MATERIAL AND FINISH SPECIFICATION

CONNECTOR LAYOUT

Packaging Design


4681

Backers

$1,541,570

Raised through Crowdfunding

%2,379

Funded on Indiegogo

2

CES Innovations Awards

Product Family


After designing the Core Smart Sound System, Mass Fidelity asked for additional creative input when expanding their product line. The Core Sub provides a deep bottom end when paired wirelessly with the Core. The RAD is a smaller, more rugged portable speaker – ready for any outdoor adventure.

Client Success


As well as winning two Innovation Awards at CES, the Core set a Canadian crowd-funding record, raising over $1.5M on Indiegogo.