Paradigm Electronics Inc.

Gibson Product Design worked in close collaboration with the engineers at Paradigm Electronics to develop the Paradigm Premium Wireless Series. A powerful lineup of hifi speakers and wireless amplifier. We helped Paradigm find a form for their first ever line of wireless products.  GPD worked in close collaboration with the Paradigm Advanced Research Center to create the best functioning speaker possible.

Paradigm came to Gibson Product Design for our expertise in designing consumer audio products. The Paradigm Premium Wireless Series is their first family of wireless speakers and amplifiers. We gave them a contemporary look, without sacrificing the brand value they have accumulated over the past 40 years. After surveying the market and analyzing Paradigm’s own brand assets, we were able to find a niche in the market where they could succeed.

Gibson Product Design worked with the engineers at Paradigm to bring the Premium Wireless Series to life. We developed the three products in the series concurrently. This allowed the team to create custom drivers and amplifiers that were perfectly suited to the housings that we were developing. We also helped develop the configuration strategy for all three products.

Gibson Product Design also worked on conceptual designs for a soundbar, subwoofer and wireless range extender products.